The 840-horsepower Dodge Challenger SRT Demon – the first production car to do a front-wheel lift – will arrive in dealerships this fall. Dodge has announced how it will allocate the 3,000 units planned for U.S. production.
“We learned a lot when we launched the wildly popular SRT Hellcats,” said Tim Kuniskis, head of Passenger Car Brands, Dodge, SRT, Chrysler and FIAT – FCA North America. “We’ve taken that information and created an allocation plan that is clear and concise, builds on Demon’s position as the Dodge//SRT halo and makes it easy for our customers to understand how they can put a Demon into their garage and, ultimately, out on the drag strip.”
The Dodge Challenger SRT Demon is the first production car to do a front-wheel lift, as certified by Guinness World Records, and is the world’s fastest quarter-mile production car with an elapsed time of 9.65 seconds at 140 miles per hour, as certified by National Hot Rod Association.
It also registers the highest g-force (1.8 g) ever recorded at launch in a production car, according to Fiat Chrysler.
“We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer,” Kuniskis added.
The 2018 Dodge Challenger SRT Demon allocation plan is consistent with that philosophy. Here’s Fiat Chrysler plans to allocated the Demon to dealers:
- To be eligible to order a Challenger SRT Demon, dealers must have sold more than one SRT Hellcat in the last 12 months.
- Dealer allocation will be based on 60 percent SRT Hellcat and 40 percent Charger and Challenger sales performance.
- Dealers can only order as many Demons as they are allocated.
- Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers.
- Demons sold for a price that exceeds MSRP will be produced after priority production is completed.
Dodge is creating a new Demon concierge hotline (800-998-1110) to provide direct communication for customers and dealers. A new website will allow them to track their orders at www.dodge.com.
To qualify as a verified sold order, an acknowledgement document must be completed and signed by the customer, the dealer and be notarized. The document must be received by the Demon concierge before the vehicle will be slated for production. The document serves two purposes:
- Provides a detailed list of safety considerations, technical specifications and features on the vehicle
- Helps determine priority production based on customer-facing contract price
Dealers can start placing orders for the Demon on June 21. Production of the limited-edition, single-model-year Challenger SRT Demon begins later this summer.
