NABR Launches

NABR Launches

NABR says will bring an unparalleled level of labor rate price transparency to the auto collision repair industry.

National AutoBody Research (NABR) has announced the launch of its new website, bringing an unparalleled level of labor rate price transparency to the auto collision repair industry.

Now, for free, all body shops in the U.S. can complete the national, standardized LaborRateHero survey of their posted labor rates and see basic survey results in any ZIP code, down to the shop level.

LaborRateHero also gives consumers a valuable resource to understand market prices for collision repair labor in their area, helping to assist in their selection of a body shop and set their expectations about repair costs.

“LaborRateHero achieves two major breakthroughs for the collision repair industry,” said Sam Valenzuela, president of NABR. “First is price transparency. That is an absolute requirement for a free market economy to function properly. And this industry needs a much better understanding of market prices. LaborRateHero enables this and helps every market get to the right range of labor prices for that area.

“Second is an industry standard solution. With LaborRateHero, the industry now has a superior, single-source solution for measuring and reporting market labor rates. It is independent and unbiased, equally accessible by all shops, continuously measuring and reporting market rates, available 24-7, and it’s totally transparent for everyone to see.”

To take the free online survey, visit and click the hero. Within a few business days, the body shop and their posted labor rate (body labor) will be listed on for free.

You May Also Like

NABC to Host Three Golf Fundraisers in 2024

The NABC Changing and Saving Lives golf fundraisers provide an opportunity to join industry colleagues and customers for great golf and support the NABC.

The National Auto Body Council (NABC) announced it will be hosting three golf fundraising events in 2024 through the new Changing and Saving Lives Foundation, making sponsorship and golf donations tax-deductible for companies and participants. It also will continue to offer the popular full-season sponsorship program, making it more affordable and more efficient to be a partner in the NABC golf events.

BodyShop Business Honors Thomas Baunach with National Award

BodyShop Business recently recognized Thomas Baunach, an ASE-certified collision technician from Bethlehem, Pa., with the 2023 BodyShop Business/ASE Master Collision Repair & Refinish Technician of the Year award.

Are You the Oldest Body Shop in America?

We’re looking for the oldest auto body shop in America. Is it you?

ASE Touts Benefits of Entry-Level Certification for Employers

ASE Entry Level certification gives employers confidence that they’re hiring individuals with the knowledge and ability to become high-performing employees.

SCRS Updates BOT Estimating Tool

Shop managers can now better maximize usage and benefits from the estimate analysis tool.

Other Posts

NORTHEAST 2024 Attendee Badge Registration Now Open

Individuals can now start registering for the NORTHEAST Automotive Services Show to be held March 15-17, 2024 at the Meadowlands Exposition Center.

ProColor Collision Adds Two New Locations in Houston

ProColor Collision announced that two new ProColor Collision locations in Houston are the latest to join ProColor Collision’s growing family of collision repair facilities in the U.S.  

Classic Collision Opens Second Location in Vancouver

Classic Collision St. John is located in an up-and-coming industrial development section of Clark County and one mile north of Classic’s Vancouver location.

Consolidator Report

Consolidation news from the week of Nov. 27.