'Raw vs. Primed Bumper Cover' Flier Available for ASA Collision Members - BodyShop Business

‘Raw vs. Primed Bumper Cover’ Flier Available for ASA Collision Members

Because repair facilities have seen an increase in the delivery of raw replacement bumpers and other raw parts from some of today’s leading manufacturers, the Automotive Service Association’s (ASA) refinish subcommittee has created a “Raw vs. Primed Bumper Cover” flier to document the additional steps required in refinishing a raw bumper cover compared to a primed bumper cover.

The results of analysis of paint manufacturer recommendations, industry refinish standards, technical data sheets, warranty requirements and p-pages as of March 2008 demonstrated 19 steps for refinishing a primed bumper cover compared to 27 necessary steps for refinishing a raw plastic bumper cover – a 42 percent increase.

“The refinish subcommittee decided to address this topic with a simple side-by-side comparison resulting in the Raw vs. Primed Bumper Cover flier,” subcommittee chairman Dan Stander said. “This flier has the potential to apply to many other soft/plastic raw parts found on numerous vehicles in the marketplace that require additional labor and materials to properly refinish and warranty. This simple tool, which can be given to insurance companies and adjusters, will help explain the procedures shops need to complete to refinish this type of part."

The new Raw vs. Primed Bumper Cover flier is available to ASA members as a downloadable document in the “Members Only” section of ASA’s Web site, www.asashop.org. Nonmembers interested in joining the association can call ASA’s membership department at (800) 272-7467, ext. 295.

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of ShopLoaner.com on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.